SEO

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural or "organic" search results.

Search engine optimisation is vital for websites to be successful and attract customers, according to the Chartered Institute of Marketing.

The group's research director David Thorp said that "if you are looking to attract new customers you need to invest in search engine optimisation to drive customers to your web site" - but what exactly is SEO?

In a nutshell, SEO is a way of increasing the number of web users (traffic) visiting your website, as well as improving the quality of that traffic, by using 'natural' search results.

Better SEO will mean an improved ranking in search engines such as Google, Yahoo, Microsoft Live, Ask.com, and so on. Methods of achieving this include determining what algorithms the search engines use, and designing websites in specific ways.

Search engines such as Google, Yahoo! and MSN use algorithms which index and place websites in order of authority, relevance and quality. Search engine crawlers (sometimes known as "spiders") explore the code of your site, extract recognisable coding and return the code to the search engines for algorithmic processing.

The exact formulae of these algorithms are a closely guarded secret but there are some constants and best practices which improve the chance of being highly placed on search returns.

Orange Crush Design has a good understanding of what makes a site rank well in search engine returns. Whilst there are no guarantees and good search engine placements can take months to achieve, we can be proud of our SEO achievements.

SEO - How Our Websites Rank

Check out the following search terms.

Equilibrium Health Top placement on Google - 11,200 search engine returns

CSM School of Motoring Top Placement on Google - 140,000 search engine returns

New York Delhi Top placement on Google - 362,000 search engine returns

Salon Performance Top placement on Google - 102,000 search engine returns

SEO - What We Do

We can give your website the best possible chance of ranking well in search engine returns though it must be pointed out that this can take several months to achieve. Beware of organisations that promises results within a week!

Provide insights & analysis on what works & what doesn't
Identify & define SEO best practices, create specifications for page optimization improvements, identifying trends and primary improvements with search terms, tags, directories, etc.
Research, develop and brainstorm best possible keywords and phrases
Audit all content published for search engine optimization compliance.
Analyse existing site designs and recommend changes that will increase SEO ranking.
Create and implement SEO strategy and continuously measure, re-evaluate and fine-tune SEO programs.
Design sites that rank highly in Google, Yahoo, MSN and other search engine results.