Orange Crush is a small team of web experts passionate about creating engaging websites that help our clients' businesses grow.

Our Methodology

Discovery

'Information can tell us everything. It has all the answers' (Jean Baudrillard).
You can never have too much information. That’s why during the Discovery process, we question you like a really nosey Jeremy Paxman :

• What are the marketing objectives for your website?
• Who is your audience and what are its expectations?
• What is the message you're trying to convey?
• Who is your competition and what are the industry best practices?

We want to get to the nub (lovely word, that!) of what's special about your proposition, what you want to gain from the project. We ask all the tricky questions and then we LISTEN. After that, we're ready to crack on with the concept.

Conceptualisation

'Information is the seed for an idea and only grows when it's watered' (Heinz Bergen).
The inspiration for our work comes from many quarters, but the crux (another lovely word) of our design is driven by your objectives for the project. With this information, we roll up our sleeves, turn on the desk-lamp, do our research, and devise creative solutions to common problems. In addition, we address the following:

• Is there a clear and compelling call-to-action?
• Is the design and navigation user-friendly and intuitive?
• Have we successfully set you apart from the competition?

We gather the pertinent information, consider and then execute. It’s a smart and efficient approach. That’s how we like to do it. Once the creative design is agreed, we move on to implementation.

Implementation

'Ideas won't keep. Something must be done about them' (Alfred North Whitehead).
Ideas are just part of the job. Without implementation, they are... well, just ideas. During the implementation phase, we bring your vision to life and ensure that every step of the production meets our quality standard.

During this phase we will:

• Build intuitive navigational architecture to best usibility standards
• Populate your pages with images and copy
• Code server-sided functionality into the site e.g. eCommerce, content management etc
• Add all the sexy stuff such as Flash animations, dynamic menus and multimedia components

During this phase we will go through the site to ensure that we have met our internal standards of making the site a doddle to use. Once done, we will pour through the site making sure that everything works impeccably. To the Bat Poles! We've reached the deployment phase!

Web Deployment

'I've started so I'll finish' (Magnus Magnusson).
The final module of your project is the Deployment phase. We double-check our work, get final approvals, and make sure that the mechanics of what we’ve produced are ready for the world to pour over.

We test, test, test to assure a flawless user experience prior to going live. We also review the project to ensure we have met the project requirements.

Before you go live, we’ll suggest ways to get the most out of your launch, including SEO recommendations and keeping your webiste in the sights of your potential customers.

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